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Week Three Assignment

Week Three Assignment

Q Introduction Pearl River is likely to be the world's largest piano maker you have never heard of. It is also the fastest-growing piano maker in North America, with the largest dealer network in Canada and the United States. Assignment Chapter 6 Closing Case - Emerging Markets: Pearl River Goes Abroad In Chapter 6, read the closing case, Emerging Markets: Pearl River Goes Abroad. Answer the questions listed at the end of the case. Students will be expected to utilize information learned, experience, research, and your critical thinking skills to respond to this assignment. The case is listed at the end of Chapter 6. You can also click here to view a copy of the Chapter 6 Closing Case - Emerging Markets: Pearl River Goes Abroad. Your detail response must be clear, concise, and meet the minimum two-page, double-spaced response criteria. Please upload your paper for grading when completed. Instructions • Write a minimum two-page paper on your response to the assignment question. • Your detail response must be clear, concise, using your critical thinking skills. • Review the Submission Guidelines before uploading your paper. • Upload your paper for grading when completed. 1. Drawing on the industry-based, resource-based, and institution- based views, explain how Pearl River, from its humble roots, became China’s and the world’s largest piano producer.2. Why did Pearl River’s top management believe that the firm must engage in significant internationalization (beyond the direct export strategy)?3. Why did Pearl River use different entry modes when entering different markets?

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According to the industry-based viewpoint, the strategic goal is primarily to evaluate the competitive factors impacting an industry, with an emphasis on external environment threats and opportunities. In the instance of Pearl River, the opportunity presented itself in the form of a large Chinese market prepared to spend money on a costly item such as a piano. Since the country had the policy of having only one child due to population control, the parents were ready to spend higher amounts of money on their children’s education.